What is to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5] called?

hype — to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5]. (Webster's 1913.)

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