What does "hype" mean?

Hype: to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5]

Additional senses

  1. 2.To stimulate or excite (a person); --usually used with up, and often in the passive form; as, she was all hyped up over her upcoming wedding. [PJC]

Sources